Randomized Testing

Marketing and advertising to doctors is an art laboring to become a science. When decision makers have hunches on how to market to doctors, they express their art, when decision makers test their hunches they express their science. When the cost of scientifically testing a hunch is orders of magnitude lower than deploying the untested hunch, scientific testing methodologies make more economic sense than deploying untested hunches.

If your boss or colleagues have marketing hunches that conflict with your hunches, why not eliminate the controversy by deciding to scientifically test the alternative hunches? Doesn't it make economic sense to test a marketing hunch at a fraction of the cost of your marketing campaign to discover how your hunches will perform?

How would you prefer justifying your doctor marketing campaign spending decision to your boss: you used your hunch vs. you scientifically tested your hunch?

We give you an extraordinary platform to test your doctor marketing hunches. Our platform provides a scientific basis for your marketing / advertising decisions at unbeatable prices. We can do this because we have online access to a huge number of doctors, so you can do randomized testing on your hunches.

You don't need to market online to test your hunches online. You can test online and deploy in any medium: magazines, TV, telemarketing, etc. Through randomized testing of your hunches, you build the confidence you need to spend the needed resources on your campaign.

Randomized testing allows you to focus on key aspects of your marketing message. You can create two or more variations of your message based on various hunches, and test which hunch delivers the best result.

For example, assume your team has proposed a number of different approaches to marketing a new medical device or medication or procedure. Further assume that each approach is reasonable, but you are not sure which one will be more effective with doctors. You would prefer not spending many millions of dollars to find the answer.

Here are some of the questions your team has raised: Does mentioning of competitive products increase interest? Should you publicize clinical trial results? Should you use testimonials? Should you hire a world famous thought leader doctor to promote your product?

Our randomized testing platform will give you a scientific basis for your decisions. Here is how:

We will work with you to compose multiple messages with each message focusing on one of the above key points while keeping the basic message the same. One message focuses on competitive products only, another on clinical trial results only, another on testimonials only, and another uses a world famous thought leader to promote your product.

Once we help you compose your four messages, you decide on the distribution of the messages.

Say you want to select 50,000 randomly chosen doctors for each message to measure the reaction. We can send each of the four messages to the correct number of randomly chosen doctors, and you can measure the results using email open rates and hit counters (how many doctors visited your web site from the email message).

After we perform the randomized test, you will get the statistical insight you need to determine the best approach for marketing your campaign. You are bound to be surprised by the revelations, and we guarantee you will save an enormous amount over the course of your campaign. You will surely walk away with the confidence you need to justify your spending decision!